IBM have just published an interesting document:
[I love how consultancies do knowledge marketing]
There's some good stuff in there, culled from numerous interviews, about the brave new "world of platform-agnostic content, fluid mobility of media experiences, individualized pricing schemes and an end to the traditional concept of release windows."
But there's also an important caveat - that most people, even looking to 2012, are going to remain entrenched in existing modes of media behaviour.
They call this segment the "Massive Passives" but, personally, I prefer the Passive Massive.