I've been working on a pitch this week and have spent a long time looking for nuggets of genius to steal - those beautiful little factlets that no one else knows that will show the whole thing in a different light and guide our way.
This is, of course,not the way to do it.
And, of course, I could have stolen that idea too - this time from the inimitable German philosopher Arthur Schopenhauer. [Why are so many philosophers German? And why do they all have such great hair?]
He was an interesting fellow - worth checking out the link - but for the following quote he should be the patron of all planners:
"The task is not so much to see what no one yet has seen, but to think what no body yet has thought about that which everyone sees."