Hip Hop Amnesty
Distributed Identity

Oops My Strategy is Showing


NoMessin is a Network Rail youth safety initiative to try and stop kids playing on railway tracks by suggesting other things they can do. There are 11 million incidences of trespass onto railway lines by under 16s every year and, on average, 60 deaths and many more injuries.

So this is definitely a good thing and the roadshow that's out there looking to teach kids skills they might be interested in - skateboarding, DJing etc - and give them reasons not to be on the tracks is also a good thing.

And whilst I agree with Richard that your strategy should be showing, I suspect in this case that it might possibly negate the campaign's appeal to the young people it wants to reach by stating it so directly...