Diesel Playhouse

I saw this when I was in Toronto - the Diesel Playhouse.

I couldn't find out much about the strategy behind it but it seems like a great way to demonstrate the brand's commitment to creativity in a way that delivers value to the community -  a permanent brand space.

Comments

[Karl Turley]

I really like when brands do thing's like this it is a way to cut through the clutter of traditional marketing communications channels and straight into the heart of a community.

It is also a way of demonstrating a brands commitment to providing unique and interesting experiences to its customers, beyond the benefits of it's product range.