Distributed Commerce

My mate Neil has just launched Ninjazoo - a t-shirt design website that allows you to design t-shirts [and remix designs others have uploaded] and then publish your shop to social media platforms like Fbook, Mspace and Tpad.

See above for the new line of TIGS branded merchandise [and you thought I was joking] - my TIGShirt arrived today.

This is a great idea for one of the same reasons I love the Orange Balloon Race that's running at the moment-

[Feel free to boost my balloon. His name is Misfit and you can find him here.]

- it understands that the web is the platform and that from here on in, identity is distributed.