This is kind of an experiment in distributed presentations.
This deck forms one part of a transmedia presentation [which is, itself, in part, about transmedia planning] - the one I'm giving about now at the WARC Influence conference in London.
One part is the presentation I'm giving live now - it builds on the same foundations as this, but has a different ending, talking more explicitly about INFLUENCE. [I'll post about that later.]
Another part is an article that is in this week's issue of Campaign - it also comes out on Thursday, at about the same time this post will be published, while I'm presenting - which explains the idea and expands on it a bit, with reference to a more recent example.
And this deck is the backbone - it's the alternate ending to the live version.
[It mostly contains ideas that I wrote about in my thesis - so you can read the long hand version here.]
All the elements are different access points into the ideas, and they are all connected, they have different things in them, they let you come to the larger discussion in whatever you want.
I'm not sure if this will work, but I'm hoping it will, at least, be interesting.
