Mother have been building a tall transmedia tale for Oasis: the forbidden love between Cactus Kid and his girl.
[He hates water, because he is a cactus, but he loves Oases, because he is a cactus. He also likes girls, but this is not related to his cactusity.]
The core narrative runs across a sequence of TV spots, and extends outwards in a sighting page on Flickr, an organisation of Mothers [wink wink] up in arms about it, a film trailer, a Myspace profile and a competition to find the kid on Google Maps.
To bring the saga to a close, they are letting you decide what happens to the runaway couple and their newborn spikey baby by voting on the website.
Lovely - I especially like disclaimer bit at the bottom of the website:
Go and excercise your right to dictate the fate of the Cactus Kid - you can catch up on the story so far on the site.