Technology at the Point of Creativity

Nokia sponsored the Young Lions at Cannes as part of its effort to engage with the creative people, and position the NSeries as a tool for creative minds, similar to the way HP reached out with the Hype Gallery.

I quite like the video above - especially the point about technology at the point of creativity that Bob makes - it's the topic of my chapter for Age of Conversation 2 - and the fact that no one really knows what the model is now, which makes things wide open and far more interesting [in my opinion] - as you long as you obey the cardinal rule: deliver value.

The most viewed of the Young Lion entries on Youtube will be made into an MTV show.