In its second year, I just noticed the montage TV spot above.
It's a lovely film, nice self-aware filmic conceit with frame running past the screen, which makes sense since Amex celebrity spokesmen as so often involved in film, and the project is A GOOD THING.
Members [and anyone willing to give up their info] can suggest and vote for ideas that Amex will finance to make a positive impact on the world.
Let's turn this into the important advertising trend of 2009.
Forget mobile marketing, let's do GOOD THINGS.