This remix of the Presidential debate highlights the power of context as a way to promote a new website called The Contrarian, which pulls together newsfeeds from different political positions for comparison.
[Something that definitely has a role in a world where Fox News isn't sued for its 'Fair and Balanced' tagline. People tend to only read news they already agree with.]
Chris Morris, who is the most important media commentator operating in the media, [he's been a little quiet of late, but if you've never seen The Day Today or Brasseye, go watch them now. You will never watch the news in the same way again.] used the same technique to create Bushwhacked, a recontextualised cut up of Bush's State the Union address.
You should watch it if you haven't seen it already.
It was only 6 years ago, but back then it felt like something you needed professional equipment to create and professional profile to publicise. The only way to distribute it was via downloadable files.
Context is everything.
