Brand Karma
Neil has written a lovely deck about why generosity is the future of marketing and how to start being generous.
It ties together a bunch of different things I've been thinking about, making me realise that they aren't really different things at all: being nice, making people happy, considering the fact that messaging may not be as important as the emotions we can elicit, the belief that brands should do GOOD THINGS, building longer term relationships looking towards a longer term reward, an ongoing affection or affiliation that delivers ongoing returns, rather than focusing too restrictively on the short term sale.
Or, to put it another way, brand karma.
