I like favicons.
I like when people do clever things with them.
It always seems a waste to me when a brand website has a generic favicon.
So I liked this very very small idea that Markus sent me.
I think that novelty is a powerful thing.
When people haven't seen a brand using a space in just that way before, it disarms the standard interruption annoyance.
So this massively obstructive flash overlay becomes charming.
The problem with novelty as a strategy is that you have to keep doing different, never before done things all the time.
Maybe that isn't a problem exactly.
It's just what makes it hard.
