The Natural Selection of Interesting
What's a Twestival for?

Wrestling with The Beast

Social media week
Tomorrow I'm moderating a panel for Social Media Week looking at the launch of a media brand - The Daily Beast:

Launching a media brand from scratch: A short history of The Daily Beast

Management from the Daily Beast (Caroline Marks, Bryan Keefer and Debbie Fink) and Colin Nagy (Attention), join moderator Faris Yakob from McCann NY to talk about the site's conception, the process of building a media brand from scratch, and also the role of social media in building awareness and driving traffic.

Unfortunately it looks like all the places have gone, so you'll have to take my word for it being awesome [or watch the live stream], unless you have already signed up, in which case come and say hi - that's very social.

[Disclaimer: There will be no wrestling.]