I wrote this thing, based loosely on my Be Nice or Leave talk, for the current issue of Admap (the magazine of the World Advertising Research Council).
[Since this is a re-articulation of the same thought in a different channel, I think its mostly media neutral, but may be slightly transmedia, here and there.]
I'm going to write more stuff for them as things occur to me - I like the idea of being an irregular regular contributor.
You can read the whole thing here - and check out the rest of the magazine for words from much wiser people than I, like the sage that is Paul Feldwick.
