The brief in the post digital age
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Do you remember ages ago when we tried to come up with a better brief template together?
[As a footnote, I eventually got hold of M.T. Rainey and asked her about that IDEA brief - it did indeed exist, but she said it was pre-digital thing and may no longer be extant]
Anyway, that was 4 years ago and, as I mention every now and again, goodness me things are changing FAST.
So it's very groovy that Gareth has written a this deck about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.
Lovely, lovely stuff.
[Also do check out Nick's ace deck on digital briefing.]
