I do so enjoy Be Nice.
I did a brand new updated version for PumaCity.
[which was awesome by the way so head down there if you get a chance before the end of the World Cup.]
It starts off by echoing some of the ennui I have been hearing about "social media" - the sudden reticence of social media experts to identify themselves as such, the semantic wear out the term is suffering from over- and misuse.
That's OK. Terms come and go. We used to have web 2.0 and user generated content.
I think I prefer "people doing stuff that creates conversations and relationships online".
BUT - I think the lesson we all learn, from the need to constantly feed social media without endlessly hawking our brands and ourselves - to constantly communicate as befits an always-on world - is that the best way to create content is to do awesome stuff in the world.
And that's a lesson I'm not bored by.
[P.S. Wondering what Spies & Assassins is? You'll see - shortly.]