This week's exciting installment of "Wherever You Want To Go" looks more closely at our contributors thoughts about the how we will get ourselves around in the future.
At the heart of some of the discussions is an aspect of one of the great tensions in human existence - between individuality and the collective - that drives so much of our behavior and, hence, marketing.
The desire to define oneself in the context of a group, to act individually but to get the benefit of organisation, to rebel and belong at the same time, is a powerful instinctive driver of us HERD creatures.
"The young always have the same problem - how to rebel and conform at the same time. They have now solved this by defying their parents and copying one another." - Quentin Crisp
The vision of an Internet of Mobility - a car network that manages flock and flow and parks your car for you - lies in counterpoint to the need to feel our own agency in the world, to control our own destinies.
This episode also features the first appearance by Naveen, co-founder of Foursquare, with his own section in the associated clips. [Thanks Naveen!]
Having discussed at length the impact of emotions of decision making here and there, I was especially pleased with Professor Wai Cheng's comment:
"Buying a car is not a rational decision - it's an emotional decision."
