Virtually Real Cars

Mini put together this iPhone enabled 'capture the flag' contest in Stockholm, Sweden. 

You download the app and then can find and capture a virtual mini.

The app shows you the location of the Mini and all the players.

If someone gets within 50 meters of you - they can capture the min. Last man standing when the clocks runs out - wins a real Mini.

Website here.

The web is [in] the world. 

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Nissan put this banner together in Dubai that geortargets you, and then lets you book a test drive, and have the car delivered to you, from within the banner.

The world is [in] the web.