My mate Corey and I wrote this thing for Campaign Magazine a couple of weeks back.
They asked for a 'sequel' to this piece I wrote a few years back called The Invisible Web.
It's starts with some McLuhaning around:
Part of the power of Marshall McLuhan’s famous aphorism – the medium is the message – comes from the forced foregrounding: it highlights the communication effect of the medium itself, which our brains filter out, rendering the wrapper invisible.
McLuhan understood a me-dium to be an extension of the senses.
The early promise of Augmented Reality (AR) hinted at an evolution of them – the incorporation of those extensions into our direct perception.
Then we decided to look at things from a more networked point of view - rather than adding a layer [or layar] into reality, we looked at what data reality was creating via the digital exhaust, and what might be interesting about that in aggregate - because
Behaviour doesn't scale in a linear way
[because interactions between individuals creates a system with emergent properties]
Seeing your behavior, changes your behavior
[feedback is a loop, man]
That's why I dropped Aaron's TED talk in at the top [Thanks Rosie!] - it shows some of the ways in which he is vizualising the exhaust, or the actions, of the many.
You can, should you be interested, download the whole thing here: