is the name of the talk I gave at the Mashable Media Summit.
It's about how important being awesome is and will be, for media products
[although I'm leaning into a specific, slightly archaic use of the word, when it meant something more akin to terrible
which, itself, meant something a bit different].
They've just posted it and said:
In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior and culture.
The future, according to Yakob, “belongs to the most awesome because we are in a stage of transition, where human interpersonal networks are going to substitute or supplement commercial broadcast networks.”
From art and copy to arduinos and code, Yakob talks about how and why the most shared and spreadable content in media wins.
[image lovingly lifted from here]
