His old agency won the best branding idea for the Orange Business awards and we were their agency and they won an ideas workshop with me.
I suspect they liked the money they got more.
But I think it was a fun workshop because, well, we're still friends.]
He's precipating a bit of a revolution, taking some of thinking about beta and transparency and openness and collaboration and all that lovely stuff we've been cluetraining at clients for the last decade or so, and applying straight to the government.
The entries have been culled down to the top 30 in our very short film festival for BMW.
That means, since they are all 5.9 seconds long, you could watch them all in 2.95 minutes.
[Assuming perfect bandwidth and very fast clicking...tell you what round it up, say 3 minutes.]
In a world of diminished cultural latency, where speed is of the essence, alacrity the key, we hoped this intense constraint would reflect the culture and mediascape we operate in but, also, lead to some really interesting entries as people struggle against the clock.