The Axes of Attention
CyberNeurotica

Berlin School of Creative Leadership Interview

 Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership, which I was pretty stoked about because I was following in the footsteps of luminaries including David Droga, Jean Marie Dru, Cindy Gallup, Bob Pittman, Martin Sorrell and John Hegarty. 

Just before my talk, the lovely Faculty Director David Slocum filmed this 5 question interview with me, where we discuss philosophy, content, consumers and the metaphors that bind us, metrics and market research, leadership and being nice, and the differences in English and American modes of expression.  

Would love to know what you think.

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