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So beefy we brand 'em

The Nintendo Wii


Nintendo has just announced the official brand name of their next generation console, codenamed 'Revolution' - The Wii.

While the code-name 'Revolution' expressed our direction, Wii represents the answer. Wii will break down that wall that separates video game players from everybody else," says Nintendo.

Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean? Wii sounds like 'we', which emphasises this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

This consciously global brand positions the console in contradistinction to the XboX 360 and PS3 as Nintendo embraces the new world where everyone plays games. And it sounds funny.