Campaign For a New Letter
The Subtleties of Persuasion

Toilet Sponsorship

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More strategic philanthropy turned sponsorship. Spotted this last night at the newly refurbished Roundhouse in Camden.

The Roundhouse is a registered charity and its renovation has been enabled by support from a large number of government bodies and large corporate sponsors.

But by sponsoring the toilets Time Out ensured they are by far the most visible - since there is a bar there I imagine every visitor would see this - and they communicate their association to their core audience: people who atttend events in London.

Ps. Go and see Fuerzabruta at the Roundhouse - it's incredible.

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