The band has been seeded throughout the summer across Europe (not that I've seen any of it) and today were casually mentioned in the Popbitch email (Sidenote: Neil and Camilla still do great work - even though Holy Moly has come up behind them).
All very mysterious and that.
A couple of googles later and all becomes clear. It seems the tease and reveal stages of the campaign have not been aligned across regions. The C'mons.com has a big Opel Corsa on it.
I guess Opel / Vauxhaul should be credited with trying to leverage their European Music Awards sponsorship in an interesting way. For some reason though, the whole thing left me a little flat.
More details of the campaign here, where the press release explains that the newly positioned Corsa is hoping to engage with trendy, urban 20-30 year olds, for whom 'credibility and authenticity are key factors' and that the 5 puppets each represent 'various psychographic profiles of today's twentysomethings'.
I'm sorry, what?