And I love digital things.
So I really love these digital t-shirts that Philips have just unveiled - obvious opportunities for branded t-shirts / promotional staff etc.
And whilst I would hate to contribute to an explosion of neon somatic spam, I know two things:
- Delivering value alongside messaging to consumers is the only way we earn the right to talk to them in the first place
- People never refuse a free t-shirt
PS. Bestival absolutely rocked - photos have been Flickd.