Excursion into liminal space #2
Flickr Mash

I love t-shirts

And I love digital things.

So I really love these digital t-shirts that Philips have just unveiled - obvious opportunities for branded t-shirts / promotional staff etc.

And whilst I would hate to contribute to an explosion of neon somatic spam, I know two things:

  1. Delivering value alongside messaging to consumers is the only way we earn the right to talk to them in the first place
  2. People never refuse a free t-shirt

PS. Bestival absolutely rocked - photos have been Flickd.