The new Sony Bravia ad breaks tonight on television in the UK, but true to their word it has come out online first.
Rumour has it that the director, Jonathon Glazer, wasn't happy about it but ultimately they realised they had to reward the community that had generated such adticipation around this film.
And it is a lovely piece of film. There's a clown in it. He seems frightened. Not like that frog.