Attempting to bring about world peace via synchronised orgasms all over the world, The Global Orgasm project needs you. I hope you will all show your support on December 22nd.
When brands attempt to fabricate grass roots movements it's called astroturfing.
But why couldn't they do it for real? Actually believe in, stand for and support something, rather than spending all that effort trying to fake it.
To paraphrase the Counting Crows, we all need something to believe in.