The Long Tail Eats the Head
Smart TV

How to Sell New Technology


The problem most technology companies face when it comes to marketing is a form of tunnel vision caused by love.

Technology companies are, for the most part, run by engineers who love the technology for its own sake.

This tends to lead to communication that focuses on technical specifications: 1500 mega pixels/gigabytes/bit/dual core/megahertz processing wi-fi wi-max ajax interbox.

This of course means absolutely nothing to anyone who isn't fascinated by technology - the vast majority of people who just want to know what it does for them.

So how do you sell a whole new kind of technology? For example, how do you convince people of the virtures of a whole new kind of interface, as has been developed for the Nintendo Wii?

Simple. Show what happens when people use it.