Henry Jenkins on Transmedia Planning
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Santacon

Santacon2
Santacon is an international celebration of Christmas. Everyone dresses up as Santa and rampages around cities spreading goodwill and generally having a whale of a time.

It was great. We started in Camden around midday and then made our way slowly into town [getting the tube with hundreds of Santas was awesome], landing in Trafalger Square to sing carols and play with the police [in a nice way].

People kept asking what it was in aid of [beyond the obvious that it's nearly Christmas!].

People think you need a reason for everything.

Ho Ho Ho!

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