Henry Jenkins on Transmedia Planning
The man behind the blog


Santacon is an international celebration of Christmas. Everyone dresses up as Santa and rampages around cities spreading goodwill and generally having a whale of a time.

It was great. We started in Camden around midday and then made our way slowly into town [getting the tube with hundreds of Santas was awesome], landing in Trafalger Square to sing carols and play with the police [in a nice way].

People kept asking what it was in aid of [beyond the obvious that it's nearly Christmas!].

People think you need a reason for everything.

Ho Ho Ho!