The Dark Side of Brands



On the 1st of February the French are organising a citizen mobilisation to draw attention to climate change by asking everyone to turn the lights out for five minutes between 18.55 and 19.00 GMT.

Why the 1st February? Because that is the day on which the latest report of the United Nations Panel of Experts is to be released in Paris. Although this event is scheduled to take place in France, we should not miss this opportunity of drawing attention to the global climatic situation.

Can't hurt.