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History of Brands


History is an oft neglected part of an education in communication. I don't know how many times I've heard grown ups complain that no one has heard of Lemon today. [If you haven't heard of Lemon, go and find out quick and then pretend you had.]

Just like they told you at school, those who don't remember the past are doomed to repeat it. No wait, hang on, Lemon was part of the greatest campaign of the last century, masterminded by one of advertising's greatest thinkers.  I would love to repeat it.

Ok, then, well those who control the past control the future. Except the past is a foreign country; they do things differently there, so maybe they don't. Maybe they only control other markets.

Ok, well, let's say that history is the only laboratory we have in which to test the consequences of thought. Except that Henry Ford said that history was more or less bunk, so the results may be unreliable.

Enough aphorisms.

"Educating you on our planet's most powerful products", the history of branding site carries succinct biographies of many of the world's biggest brands, which are probably worth knowing if you work with brands.

Although that isn't actually the history of branding per se.