It's all about how pseudo-modern texts only exist due to the interaction of readers. So Big Brother, for example, is a pseudo-modern text, as it only works if people vote. So all UGC brand communication is pseudo-modern, in that it recognises that:
We can offer people the sense [or illusion] that they are in control of their interaction with the brand and that their interaction is a requisite condition for its existence.
Because they are and it is.
This is quite neat since the Post of the Month idea is also a pseudo-modern text and it requires your input.
So please go and become part of it here and vote with your finger.