Has anyone been watching Big Brother this year? It seems to have completely passed me by, especially compared to the worldwide echo that GoodyGate generated.
That said, I was aware of the idents because my mate Simon said they were good so I had a look. Using clips from foreign Big Brothers and then overdubbing them with fake subtitles is nicely recombinant and is both a sly dig at our island nation's jingoism and a comment on the media furore around the previous series.
In the spirit of consumer creativity, and perhaps as a driver for audience numbers, they are running a competition to write the ident subtitles for the final. Enter and then tune in to see if you've won.
I advise being politic though. It's a sensitive area and, in the immortal words of Sub Sub, if there ain't no love, there ain't no use.