The internet's brilliant.
In this morning's exciting dollop of TIGS we were talking about giving content away for free being a viable business model / promotional mechanic for selling books. Then I had a nice chat in the comments with a chap called James and it turns out he's doing just that.
James has written a dipsomaniac cook book under the nom de plume George Harvey Bone. Since he's a geek, he's also released it online under a creative commons license and done a bunch of other neat geek things like a mobile site - so you can check recipes in the shops on your interphone.
Legendary. The book was launched only 4 days ago so pop over to the site and buy a copy, making you the envy of your less well informed friends and proving us creative commons types right at the same time.