[Pic by Seraphimc]
In Alice's Adventures in Wonderland, the Red Queen admonishes Alice for giving up without trying:
"Alice laughed: "There's no use trying," she said; "one can't believe impossible things."
"I daresay you haven't had much practice," said the Queen. "When I was
younger, I always did it for half an hour a day. Why, sometimes I've
believed as many as six impossible things before breakfast."
[Btw - if you've not read it, I highly recommend you do. It's wonderful and pulls apart language like only a mathematician can.]
The insistence that practice is what's required echoes something Gerry Moira, Creative Director of Euro RSCG, said in a talk I saw him give this week.
He was riffing on the idea of living a creative life and challenged the tendency we have in agencies to leave creative questions to the eponymous department, in a manner reminiscent of Jay Chiat's maxim:
"Creative is not a department!"
Rather than some mystical faculty, creative judgment is a skill, one that can be developed by using it, which is why he encourages people to immerse themselves as much as possible, and to read critics, people who analyse creativity professionally.
[31 Songs by Nick Hornby is a rather lovely example he put me on to.]
So I was terribly pleased when I was confronted with 3 creative masterpieces this morning.
First is the picture above - captured at Burning Man - that someone sent me: the line of the horizon, the juxtaposition of the tiny cyclists and the expanse of the playa, and of course the huge rig smashing into the desert riding a laser-like rainbow fair took my breath away.
[Sidenote: Burning Man is a week long festival in the Nevada Desert. They don't allow any money and you have to take all your own food and everyone makes their own art, music and fun. I went a few years back - it is one of the most incredible spectacles I have ever witnessed - and an excellent place to exercise your creative judgment.]
The second is this awesome website for Arcade Fire that I saw on Paul's blog - it's an interactive music video, taking the form and updating it for the participatory consumer.
And the third is this art piece featuring 99 Wolves, brought to me by Dead Insect, which is just incredibly beautiful, and a comment on the madness, as opposed to wisdom, of crowds.