Who's done this then? This is great. I really like it.
Caught the TV and saw some posters over the weekend [which I noticed because it's the first time I've noticed that happen in ages] and I thought: "ooo - this is great. I really like it. Must post that".
Having an ad for a charity that doesn't attempt to use emotional blackmail to squeeze some money out of you but that rather subverts that trope, uses some charm and humour, and actually has a great idea at the heart of it - giving 'Unwrapped' presents of various specific donations to Oxfam in lieu of crappy things no one wants.
They've even posted some out-takes.
It just starting to show an effect after the weekend - am guessing the burst has been timed to the first wave of Xmas shopping online - here's hoping it diverts some spend.