Buy One Get One Free

Inspired by a traditional Argentinean shoe and challenged by the continent's poverty, designer Blake Mycoskie set up TOMS SHOES, with a fanstastic vision:

To make life more comfortable.

So, for every pair of shoes you buy, they send another pair to children in need in South America.

Like the OLPC offer, except it's not a promotion - it's built into how the company operates.

Ideas like this are fantastic and just waiting for some big brand to get involved and start doing good as part of what they do everyday, rather than as part of a CSR programme.

{Thanks to Kassie for the head's up}