Comic book superheroes may owe their origins to New York, despite Superman being invented in Ohio, since pretty much all modern comic superhero started out based in New York [or poorly disguised versions thereof, like Gotham City].
[If they're boys. Girls often default to princesses or fairies. Not that they aren't super.]
This really simple photographic device expresses the artifice and the naivete of children playing and that.
I imagine it will get turned into an ad soon enough.
Up, up and away!
[Via the excellent Lost in E Minor]
[UPDATE: guscasas in the comments points out that an agency has already turned them into ads - by putting a tagline and logo at the bottom.]