I couldn't find out much about the strategy behind it but it seems like a great way to demonstrate the brand's commitment to creativity in a way that delivers value to the community - a permanent brand space.
This week I've been mostly judging the Content and Contact category for the Clios, which has been awesome.
Amelia and I are going to try something: opening up the judging process and offering up some of the thoughts of the group on some of the entries - but we can't do that until after the awards are announced.
Doug from LVHRD was one of the lovely people on the Culture Panel at PSFK and he throws parties that get people to do stuff.
The PHTHRD event invited three artists to tell a story using Polaroid photos taken at the event itself - above is Jonathan Harris' entry: a fractal polaroid, make of polaroids, showing people in various stages of undress [sounds like a fun party] exploring the blurring of identities that comes about in liminal spaces.
The image has a fantastic zoom interface thing that allows you to control the size and magnification.
Both the event and the pieces themselves feel like elegies to the Polaroid, doing something that can only be done with instant photographs.
I've signed up to write a chapter of the second Age of Conversation blogbook - contentiously entitled Why Don't People Get It?
I'm not sure who these people are, or what exactly they don't get about conversations - Jason suggested that it refers to the marketing status quo - nor am I sure that I totally get it, whatever IT is, but that's not going to stop me writing something, possibly inspired by Gary Coleman.
[Sidebar to Sidebar: Do I actually need to say Sidebar. I guess not. It's obvious. I'll knock that on its head. I think it started because over here in New York people say "Sidebar" when they want to head off on a conversational tangent. It's interesting when conversation picks up self-conscious literary tropes - except for the bunny ears quotation marks fingers thing, as they're never used to designate quotations, which is just annoying. I wonder if I should start saying (parenthesis) in conversation. Probably not.]
Remember when the Segway Personal Transporter was referred to as IT, or Ginger, and people suggested it was going to change the world, and speculation about it got so intense the inventor had to release a statement to people saying it wasn't really all that? The curiousity gap in effect. That's what's so inspired about JJ Abrams Mystery Box idea - revealing what's in the box will always be a disappointment. Especially when it's a gyroscopic scooter.]
Once again the proceeds of the book will be going to Variety - so this is officially a GOOD THING - and this time around 275 very nice smart marketing adverblogger people have offered words - so there's guaranteed to be some great stuff in there, despite my contribution.