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What does your website say about you?

Agency_typologies

Red Brick Road's new website defines the agency in contradistinction to the rest of the industry, which is fairly standard for new model agencies - the agency is called Red Brick Road because it's the path that Dorothy didn't take, the path less travelled so to speak.

But their Yellow Brick Road satirical site sends up the industry and made me laugh on a sweaty Friday afternoon.

I like the typologies of agency folk above but, to clarify, I don't DJ anymore, especially not at the Fudge Club.

Defining yourself by what you are not can be a defensive positioning, especially for a challenger brand so clearly linked to the establishment it's poking fun at, but this is pretty charming on the whole.

[Via Chroma/Gareth]

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