[I've missed you.]
[Parenthetically, it would seem.]
I wrote this thing for Media Magazine about what trends emerged from the Content and Contact Clio Category [try saying that fast five times. Be careful of the Candyman though].
There were a few things that jumped out: marketing people pay for, user involved content, doing GOOD THINGs, and the Shibuya district of Tokyo.
The point I was trying to make was:
As communication evolves, things that don't fit in elsewhere hint at how the industry is developing - mutations are, after all, the key to evolution.You can read the whole thing here.
The winners have been announced - have a look here.
Once I get some time, I'll try to focus on a few campaigns and explain why we thought they were generative mutants.
[PS - has anyone else noticed that the new typepad CMS seems to leave big line breaks?]