It's Better to do Nothing than Not to do Anything
The Future is Balloon

And The Winners Are

Clio Golds
[I'm back.]

[I've missed you.]

[Parenthetically, it would seem.]


I wrote this thing for Media Magazine about what trends emerged from the Content and Contact Clio Category [try saying that fast five times. Be careful of the Candyman though].

There were a few things that jumped out: marketing people pay for, user involved content, doing GOOD THINGs, and the Shibuya district of Tokyo.

The point I was trying to make was:
As communication evolves, things that don't fit in elsewhere hint at how the industry is developing - mutations are, after all, the key to evolution.
You can read the whole thing here.

The winners have been announced - have a look here.

Once I get some time, I'll try to focus on a few campaigns and explain why we thought they were generative mutants.

[PS - has anyone else noticed that the new typepad CMS seems to leave big line breaks?]