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Posts from June 2008

Dreaming of Android

Android   [from here]

So iPhone 2.0 is whizz-bang fancy and half the price of iPhone 1.0.

Why?

According to analysts:

Analyst Ken Dulaney of Gartner told us that Apple was clearly going after the cellphone industry's top dogs. "With these announcements today, [Apple is] making a statement they want to overtake Nokia," he said.

He's half right.

As my very smart brother points out - it's because Apple needs to grab market share before Android devices hit:

I'm pretty certain the timing of its release, and the farce that has surrounded it (i.e. leaving mobile shops around the world without stock for many weeks) is in some way related to the threat posed to Apple's dominance by Google's Android mobile platform. As the aware of you might know, this is due for release later this year.

He goes on to explain why it's such a threat - up to now Apple's hardware / software expertise has enabled Steve & Co. to create a device that stands head and shoulders above anything else on the market. Very few companies have deep expertise in hardware and software - technology manufacturers always fall down on the software solution, and software companies find it hard to make kit that anyone actually wants.

But that changes when Google, who are very good at software, comes out with an open source platform for devices manufacturers:

Because a large number of handset manufacturers will be producing handsets using the Google Android OS - it's just a matter of time before they figure out how to get the software/hardware combo right.

[Read the rest here]

Apple's proprietary strategy leaves it open to coopition: Google is betting on an open future.

The more people online, on whatever device, the more money Google will make.


Naked & Anonymous

Naked Anon
Naked Art
Naked Art 2
Naked Art 4

Naked art 5

Naked London had an anonymous art contest and exhibit last week - some lovely stuff came in from all over the agency.

[The above includes people from various creative or strategic or research backgrounds and one is from finance - can you guess which? There may, or may not, be a prize. Probably not. But maybe.]

Say it with me: Creative is not a department!

Kyle and Hass came up with the idea - here's what they said about it:

We wanted to see how well creativity would function when it has to speak for itself, stripped naked of everything but the expression – no title, no statement, no background.

So we briefed everyone who works at Naked London (the strategists, the creatives, the founding partners, even the cleaning lady) to create a piece of original art to be shown in an exclusive, one-night-only exhibition.

The twist was that every piece of art would be shown anonymously and without a title (this would all be revealed in a special online gallery the following week).

Phase two of the project has just gone live and the creators, titles, statements and inspirations have all been revealed.

You simply click on the work to discover the information.

See the work here: NAKED ANONYMOUS


The Physics of Media Have Changed

Neil is a very nice man. He's also very smart. This is worth reading.

The physics of media have definitely changed - the forces and elements that shape it are evolving.

There's lots of great stuff in here. I especially like:

So how can I create a community? Wrong Question.

I think the problem is that we often ask or get asked the wrong questions [what do we do with facebook? what kind of widget? how can i create a community? what shall i podcast?]

Media companies need to dramatically reframe how they position themselves. Distribution platform is no longer defining - being a newspaper or a television station is not defining when both create digital content as words and videos; digital content is agnostic, flowing across platforms.

Strong media brands have built in communities - people define themselves in terms of their media behaviours. [I'm a Guardian reader]

The challenge, as Neil points out, is to work out the role of a media brand in a world that's has a superfluity of content.


Snap Shot City: Duel

SSC DUEL
My lovely mate Anne is once again putting on Snap Shot City, as part of the urban game festival Come Out and Play, for your delight and edification this weekend [in NYC].

o    7th June 2008 for Come Out & Play, NYC.
o    27th June for Hide & Seek, London

Anyone with a digital camera and internet access can sign up to play and then spend the day exploring your city, finding the extraordinary in the quotidian.

This year London and New York are being set head to head in duel to end the rivalries of these two great, solipsistic, cities and bring them closer together.

[Metaphorically. Actually they move further apart by a few inches every year, geology fans.]

So grab a camera, some mates, sign up here and come out and play.

I'll see you there, snap shooting my new city.


The Future is Balloon

Balloon
The future may no longer be bright, but it is still fun, thanks to the irrepressible Poke people, who have once again made a lovely thing for Orange.

The World's First Internet Balloon Race - with prizes and games and such as the balloons fly from website to website - Iain explains it all here.

TIGS has signed up - look at the balloon raccoon floating at the bottom right of the page - and welcomes careful balloon animals.

What I love about this idea is that it pulls together buzz elements - let's make a widget! - in a way that actually makes me want to install it. As Iain points out - sure it will drive traffic, but it's also FUN.

It's naturally distributed, using the web as a gamespace. It's social and personal. It gives you a reason to maintain a conversation over time, as your balloon travels from blog to blog collecting points and that.

And there's a relevant incentive for the PAYG consumer base - a holiday for you and your mates in Ibiza.

I've always loved the idea of balloon races: letting them go and hoping some kid in another country finds them and send them back. Of course, nowadays, you could just GPS tag them and see where they all went.

Like Poke did to the bull.

And The Winners Are

Clio Golds
[I'm back.]

[I've missed you.]

[Parenthetically, it would seem.]

[Anyway.]

I wrote this thing for Media Magazine about what trends emerged from the Content and Contact Clio Category [try saying that fast five times. Be careful of the Candyman though].

There were a few things that jumped out: marketing people pay for, user involved content, doing GOOD THINGs, and the Shibuya district of Tokyo.

The point I was trying to make was:
As communication evolves, things that don't fit in elsewhere hint at how the industry is developing - mutations are, after all, the key to evolution.
You can read the whole thing here.

The winners have been announced - have a look here.

Once I get some time, I'll try to focus on a few campaigns and explain why we thought they were generative mutants.

[PS - has anyone else noticed that the new typepad CMS seems to leave big line breaks?]