Selling Happiness
Choose your own Advertising

Technology at the Point of Creativity

Nokia sponsored the Young Lions at Cannes as part of its effort to engage with the creative people, and position the NSeries as a tool for creative minds, similar to the way HP reached out with the Hype Gallery.

I quite like the video above - especially the point about technology at the point of creativity that Bob makes - it's the topic of my chapter for Age of Conversation 2 - and the fact that no one really knows what the model is now, which makes things wide open and far more interesting [in my opinion] - as you long as you obey the cardinal rule: deliver value.

The most viewed of the Young Lion entries on Youtube will be made into an MTV show.