Killing Kittens
The More the Merrier

Touch Yourself More

120 women are diagnosed with breast cancer every day in the UK. One of the biggest problems is that people don't check themselves regularly - early diagnosis greatly increases your chances of being cured.

So Cancer Research have launched a new campaign to encourage women to touch themselves more, using a male stand in.

I think they missed a trick here.

If you want to increase manual mammograms you need only to tap into existing behaviour - hinted at in the video - by encouraging men to perform the checks.

Sarah Silverman explains:

When you take a shower with a guy, it's a proven fact that by the time you get out, your tits will be sparkling clean.

But adding in a little humour to sweeten a serious message is usually a good idea if you want people to pay attention and not cognitively disengage out of fear.