Democreated is hoping to crowdsource a brand from scratch.
By filling out the questionnaire you help shape the nature and focus of the brand and receive partial ownership of it.
The site launched yesterday and after 100 days they are going to sell the democreated brand to any company willing sell a product that adheres to the principles and guidelines that have been voted for.
If the sale goes through they will share the proceeds with all the owners.
In some ways this is an idea that every single agency has had at some point and no one has ever done:
[Thanks to Magali]