[As it says in the picture above. Sorry.]
It's the brainchild of Henry Jenkins, who I've stolen so much genius from I should probably give him a co-author credit on TIGS.
Last year, Henry noticed I had been stealing his ideas, and invited me over to FOE2 to explain myself.
He was completely awesome and the conference was mind blowing. There was some legendary people speaking. I wrote up a summary of it here.
I met someone wonderful friends there who continue to blow me away every time I see / speak / tweet them.
I shall be going back this year. It's held at MIT, in Cambridge, MA on the 21st and 22nd of November.
It's one of the most eye opening conferences I have ever had the pleasure of attending.
See you there - first round is on me.
[You want to do that thing in the picture with your fingers now, don't you? It's ok, go on. No one is looking.]