Digital Palimpsests
Brand Karma

Motrin Palimpsest

[Via a Chroma Tweet]

So - you know what I was saying below about digital content being a palimpsest? An invitation to overwrite?

The Motrin ad that caused such a stir among tweeting mothers yesterday has been rewritten today.

The original can be seen here.

There is perhaps a conversational content flow, a communication cycle: read, react, remix, rewrite, renew, reinitialize.

Or other things that begin with re.

Up to you, really.