[Via a Chroma Tweet]
So - you know what I was saying below about digital content being a palimpsest? An invitation to overwrite?
The Motrin ad that caused such a stir among tweeting mothers yesterday has been rewritten today.
The original can be seen here.
There is perhaps a conversational content flow, a communication cycle: read, react, remix, rewrite, renew, reinitialize.
Or other things that begin with re.
Up to you, really.