Posts from December 2008
Every since Frankie Said Relax, the power of T-shirts as tools of self expression has been well established.
Web businesses like Threadless and Ninjazoo use t-shirts as a substrate for user generated design.
But personalisation doesn't need to rest in the hands of those with design skills - it can be about places you love, or indeed what music you love.
The project is looking to establish what the greatest lyrics of all time beginning with "I" are - and are selling t-shirts with I lyrics on so you can wear your selection with pride.
In partnership with iTunes you also get ten free music downloads and the Edun Live supplies means the Tees are organic cotton grown and sewn in sub-saharan Africa - making this is GOOD THING.
A while back, when I was still in the UK, I was working with a bunch of other dudes as the IPA Mobile Marketing Group - we were looking at mobile marketing, trying to put together some guidelines and a document that would help agencies get into mobiles and that.
The part I was asked to write was about Mobile Futures - a look at technologies of mobiles and some thoughts as to how they might be used in the future.
And a bit about advertising, when I could work out where to put it.
Sadly the document was never published - sometimes things just work out that way.
But I did write the mobile futures bit - stealing from various places.
So, in the ongoing spirit of retro future-gazing here on TIGS, I thought I'd let you have it.
It's a haphazard walk through trends, technologies and terminology that may be useful when navigating the year of mobile marketing, whenever it actually happens.
I've even updated it a little bit to look at app stores - because ultimately I think the role for brands will live somewhere in the realm of applications and utility, not simply putting ads on another screen.
You can get the Mobile Futures Technology Primer here.