The lovely Dr Stephanie asked me to write a review of Groundswell for the International Journal of Advertising.
So I did.
You can download it here.
I start off with a kind of anthropological musing on our social nature and the dialectic between individuality and community and that, shout outs to Mark and Clay and Jeff, but eventually I get on to the book itself.
The gist of it was I really like the book - it's full of usefulness and inspiration and good frameworks and that - it's only let down in some sense by its very bookness:
The blog for the book continues the conversations.
[Update: This is a very thorough guide to social media etiquette via @misentropy]